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Executive Education Launches 2012 Training Program for BMW

2012-09-29
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Dr. Aumann regarded last year’s training program as quite valuable and beneficial for BMW. China’s boosting economy and its enormous consumer base both contribute to its growing role in BMW’s global market. Accordingly, this tailor-made program perfectly fits the demands and expectations of BMW by facilitating its understanding of the Chinese market and consumers. Professor LI Daokui remarked that, consistency, coherence and high-quality are the core values not only for Tsinghua, but also for BMW. He hoped everybody could gain a much better and deeper understanding of China and the Chinese market.