Seminars-Department of Marketing

市场营销系

Department of Marketing

Tsinghua University SEM User Login 中文版

June 7, 2016

Jian Ni, Assistant Professor of Marketing, The Johns Hopkins Carey Business School: Is This Just about Now? Incentives in the Online Crowdsourcing Market

June 7, 2016

Meng Zhu, Assistant Professor of Marketing, The Johns Hopkins Carey Business School: Scarcity and Preference within a Choice set

May 27, 2016

Xiao Liu, Assistant Professor of Marketing, Stern School of Business, New York University: Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data

May 27, 2016

Jonathan Zaozao Zhang, Assistant Professor of Marketing, Michael G. Foster School of Business, University of Washington: The Dynamic Impact of Buying “Fit Products” on Customer Learning and Profitability in a Multichannel Setting

May 17, 2016

T. Tony Ke, Assistant Professor of Marketing, MIT Sloan School of Management: Cooperative Search Advertising

May 14, 2016

Baojun Jiang, Assistant Professor of Marketing, Olin Business School, Washington University in St. Louis: Collaborative Consumption, Firm Responses, Profits, and Consumer Surplus

April 9, 2016

Alison Jing Xu, Assistant Professor, Rotman School of Management, University of Toronto: The Comparative Mind-Set and Managerial Decision Making

March 21, 2016

Yajin Wang, Assistant Professor of Marketing, Robert H.Smith school of business, University of Maryland: The Devil Wears Prada? How Luxury Consumption Influences Social Behavior

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