Seminars-Department of Marketing

市场营销系

Department of Marketing

Tsinghua University SEM User Login 中文版

March 10, 2016

Chen Lin, Assistant Professor, China Europe International Business School: Marketing Data for Social Implications: A Case of Gender Discrimination in China

January 8, 2016

Janghyuk Lee, Associate Professor, Korea University Business School: Asymmetric Impacts on the Delayed Consumption: A Case of Lottery

December 17, 2015

Wang Yantao, Northwestern University: Social Interaction and Consumption Expansion: An Empirical Investigation

December 17, 2015

CHEN Yubo, University of Arizona: How Does Media Coverage of Climate Change Affect Consumer Adoption of Sustainable Products? Evidence from the U.S. Hybrid Vehicle Market

December 17, 2015

CHEN Xinlei, University of British Columbia: Empirical Test of Gender Stereotype in the Competitive Environment

December 17, 2015

ZHOU Zheng, the University of Hong Kong: Managerial Ties vs. Firm Capabilities in China: A Longitudinal Study of Performance Implications

December 17, 2015

Xiaolin Li, Assistant Professor of Marketing , Naveen Jindal School of Management,The University of Texas at Dallas: Is Cash King for Sales Compensation Plans? Evidence from a Large Scale Field Intervention

December 14, 2015

Shi Zhang, Associate Professor of Marketing, UCLA Anderson School of Management: Fluency and Brand Name Effects

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