Seminars-Department of Marketing

市场营销系

Department of Marketing

Tsinghua University SEM User Login 中文版

December 11, 2015

Xianchi Dai, Associate Professor of Marketing ,Chinese University of Hong Kong Business School: A Dual-Goal Theory of the Impact of Need on Decision Making Over Time and Under Risk

November 20, 2015

Philip Stern, Professor of Marketing, Exeter Business School: Forecasting Trial and Innovation – Simple and Complex Methods

November 16, 2015

Songting Dong, Assistant Professor of Marketing, UNSW Business School, University of New South Wales: Testing Non-response Bias in Survey Data

November 15, 2015

Yi Xiang, Associate Professor of Marketing, China Europe International Business School: Virtual property trade in online games

November 5, 2015

Hean Tat Keh, Professor of Department of Marketing, Monash Business School, Monash University: Consumer Susceptibility to Cross-Selling Persuasion: The Roles of Self-Construal and Thinking Style

October 8, 2015

V Kumar, Journal of Marketing Editor & Regents Professor, J .Mack Robinson College of Business Graduate School, Georgia State University: Insights from Research in Social Media and Digital Marketing

September 22, 2015

Hao Shen, Associate Professor of Marketing, Chinese University of Hong Kong: Mental simulation, embodiment, and consumer decision making

May 28, 2015

Rui Wang, Associate Professor of Marketing, Guanghua School of Management, Peking University: The Missing Path from Marketing Action to Stock Return Risk: Mediating Role of Accounting Metrics

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