2013 marked the 4th year of the collaboration between Tsinghua SEM and BMW China. Professor JIAO and BMW China jointly designed the course with eight lectures and two field study trips and coordinated the course delivery. Senior executives from BMW China branch and BMW joint venture company were invited as guest speakers and covered different topics in management related areas, including "Strategy and Leadership", “A New Era for Auto Industry”, “Strategic Financial Services in Automotive Industry”, "Alliance, Cooperation and Joint Venture", "Dealer Development in China", “Sales and Marketing Strategy" “BMW Group R&D Strategy in China”, and "Purchasing & Supplier Network". The speakers engaged the students in active dialogues in the classes and often heated discussions.