Seminars-Department of Marketing

市场营销系

Department of Marketing

Tsinghua University SEM User Login 中文版

October 20, 2022 9:00-10:30

Mega or Micro? Influencer Selection Using Follower Elasticity

April 15, 2019

Rajeev Batra, Professor of Marketing, Ross School of Business, University of Michigan:Brand Coolness: Structure, Measurement, and Consequences

December 4, 2018

Francisco Orlando Cisternas Vera, Assistant Professor of Marketing, The Chinese University of Hong Kong:Human Mobility Analysis Using Machine-Learning and its Applications in Marketing

November 28, 2018

Qi Sun, Associate Professor of Marketing, Shanghai University of Finance and Economics:Brand Name Types and Consumer Demand: Evidence from China's Automobile Market

November 28, 2018

Yiting Deng Assistant Professor of Marketing, University College London:Spillover Effects and Freemium Strategy in Mobile App Market

November 28, 2018

Wenbo Wang, Associate Professor of Marketing, Hong Kong University of Science and Technology: Social Listening To In-Consumption Moment-to-Moment Dynamics: The Case of Movie Appreciation and Live Comments

November 28, 2018

Dengfeng Yan Visiting Associate Professor of Marketing, NYU Shanghai: Why Are Cookies Round? Investigating the Shape-Taste Correspondence and Its Marketing Implications

November 28, 2018

Zhi Huang, Ashland Oil Endowed Associate Professor in the Department of Management, University of Kentucky: Strong Relationship and Partnership Continuity

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