Seminars-Department of Marketing

市场营销系

Department of Marketing

Tsinghua University SEM User Login 中文版

July 5, 2018

Xueming LUO, Professor of Marketing, Fox School of Business, Temple University: Popularity-based or A.I. Personalization-based Algorithms for the Sharing Economy Platform? Evidence from Natural Experimentation and Machine Learning

June 28, 2018

Alice Jing WANG, Associate Professor of Marketing, Tippi School of Business, University of Iowa:The Effects of Loneliness on Narrative Persuasion

June 21, 2018

Chun ZHANG, Associate Professor of Marketing, Grossman School of Business,University of Vermont: Inter-organizational Relationship Governance and Recovery in the Aftermath of Disruptions

June 13, 2018

Gorn Gerald, Chair Professor of Marketing, The Hong Kong Polytechnic University: Sleep Deprivation and Consumer Behavior

June 13, 2018

Zhuping LIU, Assistant Professor of Marketing and International Business, BaruchCollege, City University of New York: Push and Pull: Targeting and Couponing through Mobile App

April 25, 2018

Qiang LIU, Associate Professor of Marketing, Krannert School of Management, Purdue University: Comparative Marketing Communication: The Case of Drug Detailing

December 11, 2017

Eugene Chan, Senior Lecturer in Marketing , Monash Business School，Monash University: The Impact of Moral Values on Time and Money Considerations in Consumer Decision-Making

December 7, 2017

Michelle Y. Lu, Assistant Professor of Marketing, Desautels Faculty of Management, McGill University: Why Does a Firm Provide its Best Quality Input to Rivals?

FirstPrevious12345...9NextLast