1.“Digital Transformation Learning: The Value of Learning from the Digitalization of Traditional Industries Through Shared Digital Suppliers”, with Tianyu Hou, Yubo Chen and Juan Li, , Management Information Systems Quarterly (2026), https://doi.org/10.25300/MISQ/2026/19113
2.“The Divorce Of Word And Deed --- A Data-Mining Approach To Identify And Evaluate Customer Requirements”, with Kexin Ai and Xinyu Sun, Information Systems Research (2026), https://doi.org/10.1287/isre.2022.0433
3.“SaaS or On-premises? Competion through Customizability, Price, and Hybrid Offerings”, with Nan Li and Kunhao Jia, Production and Operations Management (2025), 34(9), 2742–2757
4.“Better Is Better? Signaling Paradoxes and Modifications in Performance-Based Advertising”, with Ran Pan, June 2025, Information Systems Research 36(2), 1217-1227
5.“Impact of online information on the pricing and profits of firms with different levels of brand reputation”, with Xinyu Sun and Yan Zhang, Information & Management, 61 (1), Jan 2024,103882
6.“Who Should Own the Data? --- The Impact of Data Ownership Shift from the Service Provider to Consumers”, with Shilei Li and Yang Liu, Journal of Management Information Systems (2023), 40 (2), June 2023, 366-400
7.“Explainable Multi-Task Convolutional Neural Network Framework for Electronic Petition Tag Recommendation”, with Zekun Yang, E-commerce Research & Applications, 59, May-June 2023, 101263
8. "Fly with the Wings of Live stream Selling – Channel Strategies with/out Switching Demand", with Ran Pan and Zhengling Zhao, accepted, Production and Operations Management.
9. "Skill Spanning in Online Labor Market --- A Double-edged Sword?", with Yan Fu and Qiang Ye, Journal of the Association for Information Systems, 23(3), 750-778.
10. "Incongruent Skills and Experiences in Online Labor Market", with Yan Fu, Nan Li and Qiang Ye, Electronic Commerce Research and Applications, 45(2021), 101025.
11. "Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions", with Yuewen Liu, 2021, Information Systems Research 32(2), 394-409.
12. "Online Product Reviews-Triggered Dynamic Pricing: Theory and Evidence", with Xin Li and Xiaoquan (Michael) Zhang, 2019,Information Systems Research, 30(4), 1107-1123.
13. "Multiple-Winner Award Rules in Online Procurement Auctions", with Qi Wang, Xuping Jiang and Jinhong Xie, 2019, Production and Operations Management(POM), 2533-2551
14. "Helpfulness of Online Reviews: Examining Review Informativeness and Classification Thresholds by Search Products and Experience Products", with Xinyu Sun and Maoxin Han, Decision Support Systems (DSS), Volume 124, September 2019, 113099
15. "Selling or leasing? Dynamic pricing of software with upgrades", with Kunhao Jia and Xiuwu Liao. May 2018; European Journal of Operational Research. Vol. 266, No. 3, pp. 1044-1061
16. "When Online Review Meets Sales Volume Information: Is More/Accurate Information Always Better", with Yang Liu and Xiuwu Liao, Information Systems Research (2017), 28(4), 723-743.
17. "Predicting and Deterring Default with Social Media Information in Peer-to-Peer Lending", with Ge, Ruyi, Juan Feng, Bin Gu and Pengzhu Zhang, Journal of Management Information Systems (2017), 34(2), 401-424.
18. "Price with Unauthorized Distribution Channels: An Analytical Model and Empirical Analysis", with Zhongju Zhang, Information Systems Research (2017), 28(2), 397-412.
19. "Mobile Technology in China: A Transformation of the Payments Industry", with Subrahmanyam, Vijaya, and Nyayapati, Murthy (May 2015), China current, 14, 5, 3.
20. "Negative Price Premium Effect in Online Market —The Impact of Competition and Buyer Informativeness on the Pricing Strategies of Sellers with Different Reputation", with Yuewen Liu and K.K. Wei, Decision Support Systems, 54(1), December 2012, 681–690
21. "Performance-based Advertising: Advertising as Signals of Product Quality", with Jinhong Xie, Information Systems Research, Nov 2012, 23 (3-2), 1030-1041
22. "Cyclical Bid Adjustments in Search-Engine Advertising", with Michael Zhang, Management Science, Sep. 2011, 57 (9), pp 1703-1719
23. "Entertainment without Borders: the Impact of Digital Technologies on Government Cultural Policy"(2014), with Kenny Cheng,Gary Koehler and Sean Marston, Journal of Management Information Systems, 27, 3, 269 – 302
24. "Simultaneous Vs. Sequential Auctions, Intensity of Competition and Uncertainty", with Kalyan Chatterjee, Decision Support Systems, 49 (3), June 2010, Pages 251-260
25. "Keyword Auctions, Unit-Price Contracts, and the Role of Commitment", with Jianqing Chen and Andrew Whinston, Production and Operations Management, 19(3), Nov 2009, Pages 305-321
26. "Optimal Mechanisms for Selling a Set of Commonly Ranked Objects", Marketing Science, 27(3), May-June 2008, 501-512
27. "Ranked Items Auctions and Online Advertisement", with Roger Zhan and Max Shen, Productions and Operations Management, 16 (4), August 2007, pp 510 - 522.
28. "Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms", with Hemant Bhargava and David Pennock, Informs Journal on Computing, 19(1), Winter 2007, pp. 137-148
29. "America Online's Internet Access Service: How to Deter Unwanted Customers", with Hemant "America Online's Internet Access Service: How to Deter Unwanted Customers", with Hemant Bhargava, Electronic Commerce Research and Application, 4(1), Spring 2005, page 35-48.