黄靓老师的研究成果发表在《Journal of Marketing Research》, 《Marketing Letters》, 《Journal of the Association for Consumer Research》, 《Journal of Systems Science and Systems Engineering》,《南开管理评论》等中英文期刊。
Selected publication:
1.Kong, Demei, Liang Huang, Yongbo Xiao (2026),"Turning the Tide on Panic Buying: How Resale Opportunities Reduce Product Demand", Marketing Letters.
2.Huang, Liang, Rafay A. Siddiqui, and Anastasiya P. Ghosh (2024), "More of the Same: Painful Payment Methods Decrease Variety Seeking", Marketing Letters.
3.Huang, Liang, and Jennifer Savary (2023), "When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect", Journal of Marketing Research, 60 (3), 585-601.
4.Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), "Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations," Journal of the Association for Consumer Research, 5(3), 271- 281.