部分期刊论文
† indicates publications with a current or previous Ph.D. student coauthor
1.Maggie Wenjing Liu, Junhui Huang†, Qichao Zhu†, and Xiaolong Zheng (2024), "Consumer Responses to Weakness Revelation of Human Brands: The Role of Authenticity," online publication at International Journal of Research in Marketing (IJRM).
2. Guilin Liu†, Maggie Wenjing Liu (equal first author), Qichao Zhu†(2024), "Hmm, the Effect of AI Conversational Fillers on Consumer Purchase Intentions," online publication at Marketing Letters.
3.Yuxiao Ye, Shenyang Jiang, Di Fan, Baofeng Huo, and Maggie Wenjing Liu (2023),"Rigidity in Crisis: The Impact of OHSAS 18001 Certification on Production Repurposing in COVID-19," online publication at Production and Operations Management.
4. Maggie Wenjing Liu, Chuang Wei†, Lu Yang†, and Hean Tat Keh (2022), "Feeling Lucky: How Framing the Target Product as a Free Gift Enhances Purchase Intention," International Journal of Research in Marketing (IJRM), 39(2), 349-363.
5. Maggie Wenjing Liu, Qichao Zhu†, and Xian Wang† (2022), "Building Consumer Connection with New Brands through Rituals: The Role of Mindfulness," Marketing Letters, 33 (2), 237-250.
6. Hu Tian, Xiaolong Zheng, Kang Zhao, Maggie Wenjing Liu, Daniel Dajun Zeng (2022),“Inductive Representation Learning on Dynamic Stock Co-Movement Graphs for Stock Predictions, INFORMS Journal on Computing, 34(4), 1940-1957.
7. Bingsheng Liu, Wenwen Zhu, Yinghua Shen, Yuan Chen, Tao Wang, Fengwen Chen, Maggie Wenjing Liu, and Shihao Zhou (2022), “A Study about Return Policies in the Presence of Consumer Social Learning,”Production and Operations Management, 31 (6), 2571-2587.
8. Chuang Wei†, Maggie Wenjing Liu (co-first author with Chuang Wei), and Hean Tat Keh (2020),“The Road to Consumer Forgiveness is Paved with Money or Apology? The Roles of Empathy and Power in Service Recovery,”Journal of Business Research, 118 (September), 321-334.
9. Rui Chen†, Maggie Wenjing Liu (co-first author with Rui Chen, corresponding), Yuhong Guan†, and Yuhuang Zheng (2020), “Female Responses to Genetically Modified Foods: Effects of the Menstrual Cycle and Food Risk Concerns,”Journal of Business Research, 120 (November), 608-618.
10. Maggie Wenjing Liu, Lijun Zhang, and Hean Tat Keh (2019), “Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination,”Journal of International Marketing, 27 (1), 56-73.
11. Maggie Wenjing Liu, Qichao Zhu†, and Yige Yuan† (2019), “The Role of the Face Itself in the Face Effect: Sensitivity, Expressiveness, and Anticipated Feedback in Individual Compliance,”Frontiers in Psychology, 9 (2499), 1-9.
12. Xiaobing Xu†, Rong Chen, and Maggie Wenjing Liu (corresponding) (2017), “The Effects of Upper and Lowercase Wordmarks on Brand Perceptions,”Marketing Letters, 28 (3), 449-460.
13. Maggie Wenjing Liu (corresponding) and Hean Tat Keh (2015), “Customer Delight and Outrage: Scale Development and Validation,”Journal of Service Theory and Practice, 25 (6), 680-699.
14. Maggie Wenjing Liu (solo author) (2014), “Utility Blindness: Why Do We Fall for Deals?”Journal of Consumer Behaviour, 13, 42-49.
15. Dilip Soman and Maggie Wenjing Liu (2011),”Debiasing or Rebiasing? Moderating the Illusion of Delayed Incentives,”Journal of Economic Psychology, 32 (3), 307-316.
16. Hee-Kyung Ahn, Maggie Wenjing Liu (equal first author), and Dilip Soman (2009), “Memory Markers: How Consumers Recall Duration of Experiences,”Journal of Consumer Psychology, 19 (3), 508-516.
17.刘文静，袁依格†，刘炳胜（2022），“高度殷勤式服务对顾客反应的作用机制”,《管理科学学报》，第5期，62-73。
18.杨璐†，刘文静（通讯作者），魏闯†（2019），“品牌国际化中如何打造中国名片”,《清华管理评论》，专题研究，第3期，30-36。
19. 陈瑞†，郑毓煌，刘文静（2013）,“中介效应分析：原理、程序、Bootstrap方法及其应用”，《营销科学学报》，第9卷，第4期, 120-135。 CNKI引用超1500次。
著作(章节)
20. Maggie Wenjing Liu, Dingsheng Fu†, Qichao Zhu†, and Xian Wang (2025), "I Have Abundant Time: The Impact of Consumption Rituals on Perceived Time Affluence and Brand Outcomes," forthcoming at Rituals, Consumption, and Marketing: A Research Companion，Eds. Cele Otnes and Tina Lowrey, Routledge.
21. Maggie Wenjing Liu, Qichao Zhu†, Yige Yuan† and Sihan Wu† (2023), "Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction?" The Palgrave Handbook of Interactive Marketing, Ed. Cheng Lu Wang, Palgrave Macmillan.
22. Maggie Wenjing Liu (2017),“Building Stronger Brands Will Boost China's Image,” China Daily, 2017-06-21.
23. Rui Chen† and Maggie Wenjing Liu (corresponding) (2016), “Sex Drive and Consumer Decision-Making,”International Handbook of Consumer Psychology, Eds. Cathrine Jansson-Boyd and Magdalena Zawisza, Taylor and Francis, 467-485. 国际消费者心理学手册
24. Pankaj Aggarwal and Maggie Wenjing Liu (2012),“Mental Accounting in Consumer-brand Relationships,” Consumer-Brand Relationships: Theory and Practice, Eds. Marc Fetscherin et al., Routledge, 115-133.
25. Maggie Wenjing Liu and Dilip Soman (2008),“Behavioral Pricing,”Handbook of Consumer Psychology, Eds. Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, Mahwah, NJ: Taylor and Francis, 659-682. 消费者心理学手册
研究项目
国家自然科学基金面上项目：2025-2028
国家自然科学基金面上项目：2021-2024
清华大学教改项目：2024-2025
国家文旅部重大委托项目：2023（参与）
国家自然科学基金重大课题：2020-2024（参与）
清华大学自主文科项目：2020-2022
北京市社科基金重点项目：2018-2021
国家自然科学基金面上项目：2015-2018，结题评估优
国家自然科学基金青年项目：2012-2014，结题评估优
清华大学自主科研项目：2017-2019
清华大学教改项目:2018-2019，结题评审A
北京市首届高校青年英才计划: 2013-2015
国家教育部留学回国人员启动基金: 2013-2014
小林实中国经济研究基金: 2011-2012
