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黄靓

市场营销系    副教授

电话:(86) (10) 62795839

办公室:李华楼 B401

邮箱:huangliang@sem.tsinghua.edu.cn

开放时间:预约

教育经历

黄靓老师于2015年获得清华大学工商管理(信息管理与信息系统专业)学士学位;2021 年获得美国亚利桑那大学市场营销博士学位。

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研究领域

她的主要研究领域包含消费者行为,消费者判断与决策,支付方式与消费者心理等。

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学术成果

黄靓老师的研究成果发表在《Journal of Marketing Research》, 《Marketing Letters》, 《Journal of the Association for Consumer Research》, 《Journal of Systems Science and Systems Engineering》,《南开管理评论》等中英文期刊。


Selected publication:


1.Kong, Demei, Liang Huang, Yongbo Xiao (2026),"Turning the Tide on Panic Buying: How Resale Opportunities Reduce Product Demand", Marketing Letters.


2.Huang, Liang, Rafay A. Siddiqui, and Anastasiya P. Ghosh (2024), "More of the Same: Painful Payment Methods Decrease Variety Seeking", Marketing Letters.


3.Huang, Liang, and Jennifer Savary (2023), "When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect", Journal of Marketing Research, 60 (3), 585-601.


4.Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), "Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations," Journal of the Association for Consumer Research, 5(3), 271- 281.

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所获荣誉

清华大学青年教师教学大赛一等奖, 2022

Lincoln Financial Best Paper Award, 2021

Consumer Financial Well-Being (CFWB) Emerging Scholar Award, 2021

AMA-Sheth Doctoral Consortium Fellow, 2020

Lisle & Roslyn Payne Outstanding Doctoral Student Award, 2020

Philip and Susan Hagenah Award for Excellence in Marketing, 2020

Best Session Paper Award, China Marketing International Conference, 2019

Best Student Poster Award, Honorable Mention, Society for Judgement and Decision Making, 2018

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其他

媒体报道


FinTech and Finance News: “Why Budgeting Apps Lead to Overspending”. https://ffnews.com/newsarticle/why-budgeting-apps-lead-to-overspending/

Think Forward Initiative: “Dynamic Budget Monitoring: When Access to Budget Feedback Leads to Increase in Spending”. https://www.thinkforwardinitiative.com/research/budget-apps-might-they-actually-make-you-spend-more

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