•Journal Articles
1，Hengyuan Zhu, Bin Yang, Xing Liu, "Strategy Rhythm:A New Dynamic Framework for Strategy Analysis", Technology Economics, No.3, pp.30-36, 2018
2，Hengyuan Zhu, Yang Yan, The industrial upgrading mode of Chinese Manufacture Sector, Tsinghua Management Review, 2015, 5(9), 62-67
3，Meng Qi, Yi Wang, Marina Yue Zhang & Hengyuan Zhu, 2014, The evolution of R&D capability in multinational corporations (MNCs) in emerging markets: evidence from China, International Journal of Technology Management, 64(2/3/4), pp210-231
4，Yang Yan, Wang Shuzhan & Zhu Hengyuan, 2012, New Product diffusion model under dual market structure, innovation and entrepreneurship, 8, pp210-231
5，Jian Chen, Yidi Guo & Hengyuan Zhu, 2012, Can me-too products prevail? Performance of new product development and sources of idea generation in China an emerging market, R&D Management, 42（3）, 273-288
6，Yan Yang, Qing Wang, Hengyuan Zhu & Guisheng Wu, 2012, What are the effective Strategic Orientation for Product Innovation Performance under Different Environmental Conditions: An Empirical Study of the Chinese Businesses, Journal of Product Innovation Management, 29（2）, 166-179
7，Zhang Yu, Yang Bing, Zhang Chunsheng & Zhu Hengyuan, An Empirical Study on the Impacts of the Undergraduate-Class System on Student Academic Achievement in China, Journal of Tsinghua University (Philosophy and Social Science), 26(3), 133-142
8，Chen Jian, Guo Yidi, Huang Shuo, Zhu Hengyuan "The determinants of the choice of innovation source for Chinese firms", International Journal of Technology Management , 53(1), pp44-66, 2011
9，Zhu Hengyuan, Yang Bin, Lv Ping, "Product Market, Strategic Essential Market and Chinese Enterprises Development", Management World Monthly, No.12, pp. 90-103, 2009 (in Chinese).
10，"Are Consumers What they Consume?—Linking Lifestyle Segmentation to Product Attibutes: an Exploratory Study of the Chinese Mobile Phone Market", Journal of Marketing Management , 25(3-4), pp295-314, 2009
11，"The Current Situation and Trend in Product Innovation of Chinese Enterprises: From Imitation Based Competition Orientation to Customer Orientation ", Science of Science and Management of S.&T., 1, pp. 44-50, 2009
12，LIANG Xi, ZHU Hengyuan & WU Guisheng, 2007, Research on the Difference of Market Structure of Durables between Urban and Rural in China, The Journal of Quantitative & Technical Economics, 24(9), pp99-109, (in Chinese)
13，PU Xin, ZHU Hengyuan & LI Guanghai, 2007, A Comparative Study of the Product Innovation between China and Western Developed Countries, Science Research Management, 28(6), pp 66-75, (in Chinese)
14，Zhu H.Y. & Yang Y. & Wu G.S., “Cross-country Comparison of Market Growth in China: An Innovation Diffusion Perspective”, Studies in Science of Science, 25（2）, pp346-351, 2007, (in Chinese)
15，YANG Yan, ZHU Hengyuan & WU Guisheng, “Decomposition of Innovation Capability and Primary Study on Capability Evolution of Chinese Enterprises”, Economic Management in China, 29(9), May 2007, pp30-35, (in Chinese)
16，Zhu H.Y. & Liu G. & Wu G.S., “A Study on Regional Difference of Innovation Diffusion: Evidence form Color TV Adoption in China”, Industrial Technological Economics), No.6, 2006 (in Chinese).
17，Yang Y. & Zhu H.Y. & Wu G.S., “Innovation Survey: International Experience and Domestic Status”, Science of Science and Management of Science, 2006(11), pp103-108 (in Chinese).
18，Wu G.S. & Yang Y. & Zhu H.Y., “Research on Product Innovation Management in China: Status Quo, Gaps and outlook”, R & D Management, 18(6), 2006, pp43-50 (in Chinese).
19，Zhu H.Y. & Yan Y. & Tintchev, M. & Wu G.S., “The Interaction between Regulation and Market and Technology Opportunities: A Case Study of Chinese Mobile Phone Industry”, Innovation, Management, Policy and Practice, Special Issue on innovation in China: Building an Economic Super Power, 8(1/2), pp. 102-112, 2006.
20，Zhu H.Y. & Liu G. & Wu G.S., “The Impact of Urban-Rural Dual Structure on Product Diffusion: Evidence from Color TV Adoption in China”, Management World Monthly, No.4, pp. 66-72, 2006 (in Chinese).
21，LIANG Xi, ZHU Hengyuan & WU Guisheng, “Relationship between Innovation Activity and Economic Growth in China: A Preliminary Research Based on Co-integration Theory”, Journal of Tsinghua University (Philosophy and Social Science), vol 21(S1), pp31-37, 2006, (in Chinese)
•Books
1.Tang Daosheng & Zhu hengyuan, China’s Path to industrial internet, Citic publishing group, Beijing 2020
2.Zhu Hengyuan & Yang bin, Strategy Rhythm, China Machine Press, Beijing, 2018
3.Zhu Hengyuan & Yujia, Eight Lectures on Entrepreneurship, China Machine Presss, 2016, Beijing
•Cases
1，Hengyuan Zhu, Donna Kelley, The Journey West: Expanding a Chinese Business to the U.S. BAB250, Babson College, 2015
2，Hengyuan Zhu, Donna Kelley, Bringing Silicon Valley to China: linktone, BAB252-C, Babson College, 2015
3，Chen Guoqing, Zhu Hengyuan & Yangbin, "China Merchants Bank:Here Just For You", Harvard Business School,
4，Warren McFarlan, Chen Guoqing, Yang Bin & Zhu Hengyuan, China Merchants Bank, HBS case NO, N9-307-081, 2006
•Conference Papers/Presentations:
1，Zhu, H., Zhang, M. Y. & Lin, W., 2013, Disruptions, Business Model Innovations and Industry Evolution in China’s Mobile Handset Industry, Academy of Management Conference, Orlando, FL, 2013
2，Hengyuan Zhu, Innovations in China’s Mobile Phone Handset Industry: What We Knew and What We Need to Understand, Keynote Speech in CICALICS Workshop 2009, August 22, 2009, Beijing
3，Xin Pu, Jizhen Li & Hengyuan Zhu, A Cross-national Study of Success Factors in Innovation Projects: China and Developed Countries, Confronting the Challenge of Technology for Development: Experiences from the BRICS, 29-30 May 2008, Oxford University, Oxford
4，Zhu Hengyuan, Ligang Yan, Wu Guisheng, "The interactive effect of consumer Lifestyle and Product Characteristics and the Implication for Product Positioning: An Exploratory Study of Chinese Mobile Charging Package", 2007 INFORMS Marketing Science Conference , 2007
5，Xin Pu, Jizhen Li & Hengyuan Zhu, A Cross-national Study of Success Factors in Innovation Projects: China and Developed Countries, Confronting the Challenge of Technology for Development: Experiences from the BRICS, 29-30 May 2008, Oxford University, Oxford
6，Hengyuan Zhu, Ligang Yan, Guisheng Wu & Qing Wang, the interactive effect of consumer Lifestyle and Product Characteristics and the Implication for Product Positioning: An Exploratory Study of Chinese Mobile Charging Package, in 2007 INFORMS Marketing Science Conference , June 28-30, 2007, Singapore Management University, Singapore,
7，Zhu H.Y. & Yan L.G. & Wu G.S., “How the Telecommunication Market in Developing Countries Differs from That in Developed Countries”, International Conference on Information and Communication Technologies and Development, Berkeley, California, USA, May 25-26, 2006, ISBN: 1-4244-0485-1.
