Faculty
Marketing Assistant Professor
E-mail：zhaoyu@sem.tsinghua.edu.cn
Office：B429
Ph.D. in Marketing, University of Pennsylvania, 2024
M.S. in Economics, University of Wisconsin-Madison, 2018
B.S. in Economics, Beijing Jiaotong University, 2016
Assistant Professor in Marketing, 2025 - present
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Yu's research focuses on the role of information in online ecosystems, where she examines effects of privacy regulations and the transparency policy for online job ads. She combines causal inference, choice modeling, and natural language processing methods to generate insights for businesses and policymakers.
Marketing Analyst, Indeed, 2024
Visiting Researcher, Marketing Analytics Lab, Indeed, 2022 - 2023
ISMS Doctoral Consortium Fellow, 2023
Mack Institute Research Fellowship, 2023
Doctoral Fellowship, the Wharton School, 2018-2024
