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Sleeping with Enemy: The Benefits of Conflicts in Marketing Campaign Sponsorship with Bayesian Persuasion Perspective

2024-12-27
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【Speaker】Liu Yunchuan, Associate Professor, University of Illinois Urbana-Champaign

【Topic】Sleeping with Enemy: The Benefits of Conflicts in Marketing Campaign Sponsorship with Bayesian Persuasion Perspective

【Time】Monday, December 30, 9:00-10:30

【Venue】Room B457, Lihua Building

【Language】English

【Organizer】Department of Management Science and Engineering, School of Economics and Management, Tsinghua University