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The Sales Impact of Narrativity in Live Streaming E-Commerce

2024-05-13
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【Speaker】FANG Yulin, Professor, Hong Kong University Business School

【Topic】The Sales Impact of Narrativity in Live Streaming E-Commerce

【Time】Thursday, May 16, 15:30-17:00

【Venue】Room B431, Lihua Building

【Language】English

【Organizer】Department of Management Science and Engineering, School of Economics and Management, Tsinghua University