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Attention as New Currency: How Should Advertising Markets Reward Users for Their Attention?

2023-05-12
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【Speaker】LU Yi, Assistant Professor of Marketing, CEIBS

【Topic】Attention as New Currency: How Should Advertising Markets Reward Users for Their Attention?

【Time】Wednesday, May 17, 10:00-11:30

【Venue】Room B456, Lihua Building

【Language】English

【Organizer】Department of Marketing, School of Economics and Management, Tsinghua University