03-25: Post-Doc MA Baolong, Doctoral Student DU Weiqiang, Department of Marketing, Tsinghua SEM: Effect of Product Harm Crisis on Brand Performance (MA Baolong), The Influence of Features of BBS and Posts to Effects of the Word of Mouth (DU Weiqiang)-Tsinghua University School of Economics and Management-SEM Library

03-25: Post-Doc MA Baolong, Doctoral Student DU Weiqiang, Department of Marketing, Tsinghua SEM: Effect of Product Harm Crisis on Brand Performance (MA Baolong), The Influence of Features of BBS and Posts to Effects of the Word of Mouth (DU Weiqiang)

2010-03-22

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【Speaker】Post-Doc MA Baolong, Doctoral Student DU Weiqiang, Department of Marketing, Tsinghua SEM

【Topic】Effect of Product Harm Crisis on Brand Performance (MA Baolong), The Influence of Features of BBS and Posts to Effects of the Word of Mouth (DU Weiqiang)

【Time】13:30-15:00, 2010-03-25

【Venue】Room 401, Weilun Building, Tsinghua SEM

【Language】Chinese/English

【Organizer】Department of Marketing

Events

03-25: Post-Doc MA Baolong, Doctoral Student DU Weiqiang, Department of Marketing, Tsinghua SEM: Effect of Product Harm Crisis on Brand Performance (MA Baolong), The Influence of Features of BBS and Posts to Effects of the Word of Mouth (DU Weiqiang)