On May 18, an agreement was signed between China Southern Airlines and Tsinghua SEM on EMBA development. According to the agreement, in the next three years, China Southern Airlines will send one hundred qualified senior managers to attend Tsinghua SEM's EMBA program.

Dean He of Tsinghua SEM welcomed the incoming students from China Southern Airlines and he promised, "Tsinghua EMBA program will utilize all of its current faculty resources, alumni network and international cooperation to provide the highest quality management education to senior managers in China Southern Airlines."

This cooperation is the first and the largest corporate-level cooperative manager development program between higher education institutions and large corporations. Chinese EMBA student is a epitome of a unique social class in China. The opportunities and challenges derived from the opening and reform of Chinese economy require Chinese enterprisers to reflect on their managerial skills and experiences. Their desire for advanced management education is so perceivable and pressing that Chinese EMBA program should shoulder this responsibility to promote the diffusion of advanced management knowledge and practices.