Tsinghua SEM & INSEAD MBA Disney Joint Case Competition took place on March 3rd. 30 MBAs from INSEAD came to Tsinghua SEM and spent one day with 21 Tsinghua MBAs to participate in the event. The business case for the competition was "The Disney entry into China".Contestants were divided into groups to compete and try to work out a proposal for Disney instructed by Prof. Steven White from INSEAD.

The participating students from both sides said they appreciated this joint study opportunity and they learned much from the cross-culture communication. Prof. Steven White from INSEAD expressed thanks to the coordinator of the event and students from both sides for their proactive involvements and valuable input to make this join case study a successful session.

The competition aims to provide MBA students of both schools an opportunity to share their culture, lifestyle and experience. The competition provides a platform for students from both schools to show their excellence and strengthen the communications between Tsinghua SEM and the top European business school.