The Advanced Management Program in Luxury and Fashion has taken in its second batch of students as the opening ceremony of the program was held at Tsinghua SEM onSeptember 21, 2007.

Xue Lei, Director of Tsinghua SEM Executive Development Program Center expressed warmest welcome in his address at the ceremony, saying the industry of luxury and fashion have enormous space for further development as Chinese economy is growing steadily and the program is to cultivate senior managers in China's industry of luxury and fashion.

Representatives from the Institut Fran?ais De La Mode, and the HEC School of Management-Paris also expressed their welcome to the new participants.

Students attended the first module class delivered by professor Alain Dumont form HEC-Paris after the ceremony,. Professors and students attended the welcome reception in the evening. The reception was also attended by guests from French embassy inChinaand Paris Chamber of Commerce & Industry.

The Advanced Management Program in Luxury and Fashionwas developed by Tsinghua SEM, the Institut Fran?ais De La Mode, and the HEC School of Management-Paris. Its first class, consisting of more than 50 was opened in September 2006. The objective of the Advanced Management Program in Fashion and Luxury is to prepare senior managers for the challenges in the rapidly evolving Chinese fashion and luxury markets. The six-module executive program comprises a wide range of subjects including global strategy and brand management, globalization and innovation, product strategy and brand management.