Based on the Tsinghua-Harvard Senior Executive Program initiated in 2001, Tsinghua SEM, CEIBS and HBS jointly launched a new senior executive education program, SEPC Program, in 2006, complementing the MBA and EMBA education. Developed and taught by Tsinghua SEM faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors, the SEPC Program delivered with high standards, attracting top business leaders and senior executives from China and the world. The program curriculum features case studies. 1/3 of the Chinese business cases used in the program are developed specifically for SEPC, including the NIKE case and the GM case.